Programmatic Media Buyer

  • Bonneville International Corporation
  • Salt Lake City, UT 84180, USA
  • Aug 12, 2022
Full time Other

Job Description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Bonneville International has been a leader in broadcasting for over 50 years, with a mission to build up, connect, inform, and celebrate communities and families across our markets. We currently own and operate 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco, and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake.  We are proud of our history, and we want talented people to join us as we continue to grow!  

 

POSITION PURPOSE: 

The Programmatic Media Buyer is responsible for the progression, operation, and management of programmatic capabilities across all of Bonneville, including programmatic display, video, audio, and other mediums, to enable the delivery of impactful results for Bonneville’s clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.  This is a remote role where employee may report to work in-person on occasion or not at all.

 

KEY RESPONSIBILITIES: 

  • Responsible for implementing and optimizing client strategies and initiatives.  

  • Manage the overall success of client campaigns by critically analyzing the tactics mix, shifting budget to better performing line items, and recommending upsells when appropriate. Provide ongoing optimization throughout the duration of the campaign.  

  • Integrate digital media initiatives with over-the-air and owned & operated advertising and marketing programs.  

  • Work across departments to provide client with a solid communication and media plan.  

  • Execute buying strategies for maximizing media dollars.  

  • Optimize performance based on agreed-upon key performance indicators.  

  • Act as a liaison between trading desk and fulfillment teams on account, leading day-to-day communications with all parties involved.  

  • Collaborate with markets on strategic development, analysis and optimization.  

  • Ensure quality control of campaigns, implementing and adhering to a rigorous QA process.  

  • As needed, create campaign performance reports communicating the highlights to the media strategist or the sales field.  

 

REQUIRED SKILLS & EXPERIENCE: 

  • Bachelor's degree or equivalent work experience in lieu of degree.  

  • At least 2 to 4 years of digital agency experience creating and executing on various programmatic channels.  

  • Experience developing media strategies and plans (example may be requested).  

  • Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.   

  • Proficient with DSPs (DV360, SimpliFi, TTD), Ad Servers (Campaign Manager), Web Analytics (Google Analytics), Tag Management Systems (Google Tag Manager).  

  • Fluent in media research/math analytics and consumer trends.  

  • Proficient with PMP deals and negotiating with various publishers.  

  • Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, predictive, etc.   

  • Advanced experience with Excel (pivot tables, vlookups, index/match).  

  • Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.  

  • Excellent written communication, verbal communication, and presentation skills.  

  • Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making.  

 

BENEFITS: 

  • Health & dental insurance 

  • 401k retirement plan + employer contribution 

  • Very flexible schedule  

 

To learn more about how our local media matters and to join our growing team, visit: https://bonneville.com/

As a media company, we are responsible for lifting and inspiring with respect and giving voice to all the communities and clients that we serve.  A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities, and we believe that empowering all our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration.

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.



For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://admin.sourcingpro.io/apply/60270/474719/

Rate of Pay

DOE

Date posted

Aug 12, 2022