Promotion Director

  • Bonneville International Corporation
  • Sacramento, CA 95815, USA
  • May 07, 2024
Full time Marketing

Job Description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Who We Are

At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.

We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!

To learn more about Bonneville and how our local media matters, visit:

Position Overview

Bonneville Sacramento has an immediate opening for a full time Promotion Director for our cluster of radio stations. Candidate must be a creative thinker, highly organized and able to work in a fast-paced, demanding, and unpredictable environment with constant deadlines.  The Promotion Director will direct the activities of the promotions staff and engage in the planning and execution of station promotions and events.   The right person will be able to maintain the relationship between programming and sales, including coordination of sales campaigns designed to drive ratings and revenue while also enhancing the image and reputation of our brand(s) in the community. 

Note:  Work configurations are subject to change based on business needs and at company discretion.

  • This position is an onsite role that requires the employee to regularly work at our Sacramento site.
  • May sometimes be required to work weekends, nights and holidays depending on schedule of station and community events

What You Will Do:

Primary job duties will include, but are not limited to:

  • Work directly with Programming and Sales Departments to create fun and exciting promotions that drive ratings and revenue
  • Manage and lead Promotion and Front Desk staff which consists of Full-time, Part-time and On-call employees; including, but are not limited to, recruiting, hiring, training and coaching
  • Plan, execute and track promotional events and contesting that take place on-air, on-line and on-site as well as implementing all aspects of contesting
  • Manage content and ensure all minimum quotas are met for the station web site, including the creation of engaging content to generate online traffic
  • Responsible for website and social media content; including, but not limited to blogs, video, and graphics
  • Create client promotions and promotional proposals with Program Director and Sales Managers
  • Working with the legal department in obtaining all documents necessary for promotion implementation
  • Protect the company through strict adherence to signed agreements of all station promotions and events, serving as Legal Liaison to ensure that all corporate legal requirements are met
  • Responsible for maintaining costs within department budget
  • Works directly with Digital Content teams to support their creation of web, email and social content
  • Participate at station promotional events as necessary, including set-up and breakdown of promotional equipment/materials for on-site promotional, sales and charity events
  • Responsible for Community Relations and ensuring the proper outside image of all Bonneville Sacramento stations, i.e., appearance of promotion staff, signage, and station presence displayed to the maximum potential with the resources available
  • Adhere to all FCC rules as well as Bonneville regulations regarding contesting, contest rules, promotional announcement compliance with company policy

Skills and Experience We Are Looking For:

  • 2+ years’ experience in promotions or marketing, in radio or media a plus
  • Experience leading and managing a team of employees; proven delegation, problem-solving and prioritizing skills
  • Proficiency in Microsoft Office software as well as the ability to learn additional proprietary programs required for job execution
  • Experience with web content creation and maintenance as well as social media management
  • Experience with Canva, Wordpress, V-Creative, Adobe Suite products preferred
  • Ability to develop and manage departmental budget
  • Proven ability to initiate and work independently, if necessary, and operate effectively in high-pressure, time-sensitive situations
  • Possess strong written and verbal communication skills
  • Proven ability to multi-task in a fast-paced environment  
  • Experience with event management, including logistical coordination, and execution a plus
  • Must be able to work flexible hours, including weekends and evening hours, as necessary
  • Must have a valid driver’s license, clean driving record

Physical Demands

  • Receive, process, and maintain information through oral and/or written communication effectively
  • Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time
  • Sit and/or stand for extended periods of time
  • Lift, move, and carry up to 20 pounds on occasion

Compensation Range

$66,560 - $97,000

Compensation will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.

What We Offer You: Check Out Our Bonneville Benefits!

Employees at Bonneville can enjoy a broad offering of benefits, including:  

  • Robust, affordable medical, dental and vision coverage with no wait period for enrollment
  • 401(k) with Company match and employer-funded retirement account, both fully vested from day one
  • Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits
  • Opportunities to apply for tuition reimbursement
  • Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
  • Paid time off for volunteering (40 hours per year)
  • Employee Assistance Program (EAP) services
  • Access to an entire team of free financial planners
  • Matches on contributions to charitable organizations after one year of service
  • Dynamic team culture that values teamwork, having fun, and collaboration  

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

Rate of Pay

$66,560 - $97,000/annually

Date posted

May 03, 2024